How to Book Meetings from an Offline Event: A Step-by-Step Guide
Offline events offer a unique opportunity to forge connections that matter. By strategically leveraging attendee lists and personalized outreach, you can turn these events into meeting-rich experiences. Here’s a streamlined approach to making the most of your next offline event.
Offline events offer a unique opportunity to forge connections that matter. By strategically leveraging attendee lists and personalized outreach, you can turn these events into meeting-rich experiences. Here’s a streamlined approach to making the most of your next offline event.
1. Get the Attendee List
Check the event’s official channels, like websites or apps. Some events provide attendee lists upfront.
If you're unable to find a source, you can ask the organizers if they are willing to share the list with you.
2. Extract Contacts
- Scraping Attendee List: Scrape attendees list given on websites and event portals by using scrapers like Serper.
- Scraping Additional Details: Most attendee lists should give you details like first name, last name, job title and company name - using that information you can get Domains + Company Information (like industry, employee count) that can be useful for the next step.
3. Prioritize Your List
- Identify Your ICP: Once you have details on the people and companies attending the event, narrow down the entire list of attendees to people that are relevant to you.
4. Gather Data:
Once you have a list of people that match your business objectives, get their contact information to begin outreach on them. Here's how you can do the same:
- Find Emails: Use SalesUP Co-pilot to enrich and verify emails for >80% of your list through 30+ leading providers at a pay-per-use model, i.e., you can purchase credits as per your requirement, no subscription required.
- Find Phone Numbers: Find phone numbers of attendees by accessing 30+ leading phone number providers on SalesUP Co-pilot while paying only for the numbers you find.
- Find LinkedIn URLs: You can also use SalesUP Co-pilot's free feature to find LinkedIn URLs of your attendees using their First Name, Last Name and Company Name - this data can be used to do LinkedIn Outreach.
In case you face issues while using our product, feel free to refer to our usage guide or email us at abhishek@salesup.club
5. Execute Personalized Outreach
Once you have your data ready, here are the campaigns you can launch:
- Email Outbound: Start with an event-specific subject line. Mention something from the event in the body to make your message stand out. Include a clear call to action, like suggesting a time for a brief meeting.
- WhatsApp Strategy: A brief introduction referencing the event, followed by your value proposition, and a specific meeting suggestion can be very effective.
- LinkedIn Outreach: Although a lengthier process, you can push all leads where you did not find an email/phone number to a LinkedIn automation sequence using tools like Salesrobot.
Why This Approach Works?
- Targeted Networking: You’re engaging with individuals already invested in your industry, making them more receptive to your outreach.
- Warm Leads: Referencing the event in your messages creates a natural, non-intrusive way to start a conversation.
- Higher Response Rates: Personalized, event-focused messages tend to see better engagement, increasing your chances of securing meetings.
Make Sure To: Follow Up After the Event
- Thank You Note: A quick thank you email that recaps your conversation and proposes a next step keeps the momentum going.
- LinkedIn Connection: Connect on LinkedIn with a personalized note to maintain the relationship.
- Keep the Connection Warm: Share relevant content or invite them to future events to stay on their radar.
- Reachout to Missed Leads: Use the attendee list to also book calls post event with people you were unable to meet at the event.
By following these steps, you can maximize your networking efforts at offline events, turning casual encounters into valuable business meetings.