Best Cold Email Software For Bulk Emailing

Decide which email software meets your email outbound needs in terms of deliverability, features and integrations

Best Cold Email Software For Bulk Emailing

One of the most daunting decisions to take while starting your cold email journey is picking the right emailing software - this includes ensuring the tool meets all your requirements and fits your budget.

Here are some key things to keep in mind while finalizing an emailing software 👇

What to look for in a cold email software?


  • Sending capabilities to send emails at random time intervals at different time-zones as per your campaign requirements
  • Warm-up facilities to ensure your emails don't end up in spam (there are also specific tools that can be used for this if not possible on your emailing software)
  • Custom tracking domains to track open and clicks for each campaign

Customization & Automation

  • Custom elements that allow you to personalize your campaigns at scale for different data/information points like first name, company name and other customized points
  • Automated follow-ups so that you can increase chances of getting a response from your target audience
  • Reply detection to automatically stop your outreach on folks that have replied and custom reply tags to keep record on the type of responses you are getting
  • A/B testing to optimize your cold email outreach by changing content of your subject line or main email copy
  • Additional features like subsequence to reach out to leads that have responded to you in a specific way with customized content


With the business tools you regularly use to get your job done including your CRM and any data tracking tool you have for marketing campaigns.

Now that you know the main features to consider while picking your emailing software, here are some tools you can consider for your email campaigns 👇

Top Cold Email Software You Should Try

Why Choose Smartlead?

  1. Streamlined Email Marketing: allows the sending of unlimited cold emails, which is crucial for large-scale email campaigns.
  2. AI Warm-up Feature: This gradually increases outgoing email volume, helping ensure emails reach the inbox and not the spam folder.
  3. Multiple Email Account Management: The platform integrates several email accounts and offers a unified mailbox feature, simplifying email management.
  4. Deliverability Improvement: Features like domain rotation help improve the chances of emails reaching their intended recipients.
  5. Comprehensive Analytics: This offers insights into campaign performance, aiding in strategy optimization.
  6. User Interface and Ease of Use: Generally well-regarded, making it user-friendly for most people.
  7. Responsive Customer Support: Known for its effectiveness in addressing user queries and issues.

Disadvantages of Smartlead:

  1. Learning Curve: New users, especially those unfamiliar with cold email campaigns, may find the platform challenging to get started with.
  2. Limited Built-in Integrations: Some users might require more integrations than what is currently offered.
  3. User Interface Improvement Needs: While generally user-friendly, some users may feel that the interface could be more intuitive or offer more functionalities.


Smartlead Primary Pricing Plans


Why choose Woodpecker?

  1. High Deliverability: Woodpecker uses a sophisticated algorithm that schedules emails at random intervals, enhancing deliverability by avoiding spam filters.
  2. Email Verification: The software verifies each email address before sending, which reduces bounce rates and protects your domain's reputation.
  3. Warm-up & Recovery System: This feature helps in building and recovering the sender's reputation, essential for effective cold emailing.
  4. Custom Tracking Domains: This helps in safe click tracking and provides insightful analytics for your campaigns.
  5. Automated Follow-ups and Reply Detection: Woodpecker automatically sends follow-up emails and halts sequences when a reply is detected, saving time and increasing efficiency.
  6. A/B Testing: Users can test different email formats to find the most effective one, aiding in optimizing the email outreach strategy.
  7. Personalization Features: With custom fields, users can personalize emails at scale, increasing the likelihood of engagement.
  8. Integrations: Woodpecker integrates seamlessly with other business tools like HubSpot, Salesforce, and Calendly, enhancing workflow automation.

Disadvantages of Woodpecker:

  1. Limited Free Trial: The 7-day free trial might be too short for some users to fully test all features.
  2. Warm-up Not Available for Google Users: This limitation can be a drawback for users primarily using Google services for their email campaigns.
  3. Pricing for Small Businesses: For small businesses or startups, the pricing might be a bit steep, especially when adding multiple users or needing advanced features.
  4. Learning Curve: Some users might find the interface and features a bit complex, requiring a learning period to utilize the software effectively.
  5. Limited Email Verification in Real-time: While it verifies emails, doing so in real-time for every email may not be feasible, which could lead to some bounces.

This is the basic pricing, pricing varies as per your contacted prospects and add-on requirements

Woodpecker Emailing Tool Pricing

Why choose

  1. Bulk Email Verification: allows users to verify email lists in bulk, which is crucial for maintaining a high deliverability rate and protecting domain reputation.
  2. Email Automation: It offers robust email automation features, enabling users to create and manage email campaigns efficiently. This includes the ability to set conditions based on prospect behavior.
  3. Custom Personalization: The platform supports the use of custom fields, allowing for high levels of personalization in cold email campaigns.
  4. A/B Testing (Limited to Certain Plans): Users on higher-tier plans can utilize A/B testing to optimize email campaigns and identify the most effective messaging strategies.
  5. Integration with CRMs and Other Tools: While natively integrated with Pipedrive, can connect to other CRMs and tools like HubSpot, Zoho CRM, Salesforce, and Asana via Zapier.
  6. User-Friendly Interface: The platform is known for its intuitive and easy-to-navigate interface, making it accessible for users with varying levels of technical expertise.

Disadvantages of

  1. Limited A/B Testing for Lower Plans: The A/B testing feature is only available to users on the M plan or higher, limiting its accessibility for users on the S plan or the freemium version.
  2. No Built-in Email/Domain Warm-Up Feature: Users need to manage the email/domain warm-up process manually, which can be a significant drawback for those looking to improve their sender reputation.
  3. Dependence on Zapier for Certain Integrations: For integrations beyond Pipedrive, users are required to use Zapier, which may add complexity and potential costs.
  4. Bulk Verification, Not Real-Time: Email verification is done in bulk rather than in real-time, which may lead to some delays or issues with email list accuracy.
  5. Learning Curve for Advanced Features: Some users may find the more advanced features of a bit complex, requiring a learning period to fully leverage the tool's capabilities.

Their annual plans include: annual pricing plans


Why choose Gmass?

  1. Seamless Automation: GMass provides tools for easy email automation, including scheduling, timing, and monitoring of campaigns, with automated follow-ups.
  2. Improved Workflow: Integrates directly with Gmail, allowing you to manage campaigns within your existing email account, bypassing Gmail's outgoing email limits.
  3. Advanced Analytics: Offers robust monitoring of campaigns with real-time data on email opens, clicks, and engagement.
  4. Full Customization: Through Google Sheets integration, GMass allows for personalized address lists and campaign adjustments.
  5. Increased Lead Generation: Uses a strategy where all future email campaigns are sent as replies to previous messages, enhancing engagement.
  6. Ease of Use: GMass is known for its user-friendly interface, making it accessible even for beginners.
  7. Versatile Usage: Suitable for small businesses, freelancers, large enterprises, and recruiters for various email marketing needs.

Disadvantages of Gmass:

  1. Limited Free Version: The free version of GMass allows only up to 50 email sends in 24 hours, which may not be sufficient for testing its full capabilities.
  2. User Interface Complexity: Some users find the interface not the easiest to navigate, although it offers powerful features.
  3. Potential for Spamming: GMass does not verify the validity of email addresses before adding them to its database, which might lead to spam issues.


Gmass offers different plans as per usage and duration of plan


Why choose Lemlist?

  1. User-Friendly Interface: Lemlist is known for its easy-to-use interface, making it accessible even for those new to email marketing.
  2. Personalization Options: It allows the creation of highly personalized email templates and campaigns, which can include dynamic content like images.
  3. Comprehensive Analytics: The platform offers analytics to track the performance of email campaigns.
  4. Integration Capabilities: Lemlist integrates with a range of platforms like Salesforce, HubSpot, Zapier, and more, enhancing its functionality.
  5. Diverse Features: The tool offers features like A/B testing, template management, customer surveys, email warm-up (in paid plan)and a built-in contact database.

Disadvantages of Lemlist:

  1. Limited Customization and Templates: The tool has been noted for its limited customization options and the availability of templates.
  2. Inaccurate Email Tracking: There have been concerns regarding the reliability of Lemlist's email tracking feature, with it sometimes counting the user's own clicks as "opens."
  3. Absence of Tags: Lemlist lacks the ability to tag your database, which can be a crucial feature for managing multiple campaigns and prospects.
  4. AI Limitations: While Lemlist boasts AI features, some users have noted that the AI-generated content can sometimes lack the desired effectiveness and appear artificial.


Lemlist Annual Plan


Why choose Instantly?

  1. User-Friendly Interface: Instantly is known for its ease of use, making it accessible even for beginners.
  2. Unlimited Email Accounts and Warmups: This feature allows for greater flexibility and scale in your email campaigns.
  3. Advanced Email Features: Includes automated email warmup, setting delivery limits, schedules, automatic follow-ups, smart step sequences, and powerful analytics.
  4. Cost-Effective: Compared to many alternatives, Instantly offers competitive pricing.
  5. High Deliverability and Reputation Protection: These features help ensure your emails reach the intended recipients and maintain your sender reputation.
  6. Responsive Support and Continuous Development: The founders actively seek feedback and make continuous improvements.

Disadvantages of Instantly:

  1. Relatively New Software: Some advanced features are still in development.
  2. Limited Third-Party Integrations: As a newer product, it currently lacks extensive integration options.
  3. No Lifetime Deal Available: Unlike some competitors, Instantly does not offer a lifetime payment option, only monthly subscriptions.


Pricing plans for Instantly


Why choose Mailshake?

  1. Integration with Third-Party Tools: Mailshake integrates with various third-party integrations, including Pipedrive CRM, Calendly, LinkedIn, enhancing its functionality.
  2. Lead Management and Analytics: The platform offers features like Lead Catcher, which simplifies the lead workflow, and Outreach Analytics for tracking opens, clicks, and replies for emails.
  3. AI Writer: An AI-powered email writer named SHAKEspeare, trained on data from thousands of cold email campaigns, is available to help generate winning email copies.
  4. Email Domain Setup Assistant: The tool assists in setting up email domains to enhance email deliverability.

Disadvantages of Mailshake:

  1. Complex Custom Tracking Domain Setup: Setting up a custom tracking domain in Mailshake can be complicated, which may affect email deliverability.
  2. Complex Setup and Interface: Users have to toggle between their email interface and Mailshake, making the process more time-consuming and complex.
  3. Daily Email Sending Limits: Mailshake imposes daily email-sending limits based on your email provider, which may vary.

Offers two plans, one specifically for emails and another for overall sales engagement

Mailshake pricing options

Why choose

  1. Email Sequences: allows users to create and automate personalized email sequences. This feature facilitates efficient follow-ups and nurturing of leads over time.
  2. Customization and Personalization: The tool offers extensive customization options for email campaigns. Users can personalize emails based on various criteria such as recipient's industry, role, or previous interactions.
  3. A/B Testing: Users can perform A/B testing on their email campaigns, enabling them to test different subject lines, email content, and sending times to determine what works best for their audience.
  4. Analytics and Reporting: provides detailed analytics on email campaigns, tracking open rates, click-through rates, and response rates. This data helps in refining email strategies and understanding what resonates with the target audience.
  5. CRM Integration: The emailing tool seamlessly integrates with various CRM platforms. This integration allows for synchronization of contacts and leads, ensuring that all communications are logged and tracked within the CRM system.
  6. Spam Testing and Deliverability: The platform includes features to test and improve email deliverability, helping to reduce the chances of emails ending up in the spam folder.
  7. Email Templates: offers a variety of pre-built email templates that can be used and customized for different outreach campaigns.
  8. Task Management and Reminders: The tool includes functionalities for setting up tasks and reminders related to email outreach, ensuring follow-ups are done timely.

Disadvantages of

  • Learning Curve: Due to the extensive features and functionalities, there might be a learning curve involved in mastering the tool.
  • Email Deliverability Issues: As with any email outreach tool, there's a potential risk of emails being marked as spam, which requires careful crafting of email content and adherence to best practices.

Pricing: pricing plan


Why choose Klenty?

  1. Sales Engagement Features: Klenty provides tools for strategic and goal-driven outreach, including email deliverability tools, sales sequences, and task management.
  2. Email Personalization: The platform offers personalized email capabilities with merge fields, liquid templates, and the ability to preview and edit emails for a more customized approach.
  3. Multichannel Outreach: Besides email, Klenty supports other channels like LinkedIn, SMS, and phone calls, providing a comprehensive outreach strategy.
  4. Integrations: Klenty integrates with popular CRMs such as Pipedrive, MS Dynamics, HubSpot, and Salesforce, which streamlines workflow and data synchronization.
  5. Advanced Reporting and Analytics: The platform offers detailed reports and analytics to track and optimize sales outreach efforts.

Disadvantages of Klenty:

  1. Learning Curve: As with any comprehensive tool, there may be a learning curve in understanding and utilizing all of Klenty's features effectively.
  2. Dependence on Integrations: While Klenty's integrations are a strength, they also mean that users may need to rely on other platforms for complete functionality.


Klenty Annual Pricing Plans - Go to their pricing page for all details


Why choose Yesware?

  • Email Tracking: Offers real-time open and link click notifications, enhancing engagement tracking.
  • Multi-Channel Campaigns: Allows building pipeline with outbound campaigns across different channels.
  • Email Templates: Facilitates quick follow-ups with personalized emails.
  • Meeting Scheduler: Schedules meetings without back-and-forth emails.
  • Reporting & Analytics: Provides insights to discover the best workflows and content.
  • Integrations: Seamlessly integrates with popular tools like Salesforce, Gmail, and Outlook.

Disadvantages of Yesware:

  • Learning Curve: For new users, understanding and utilizing all features effectively may require some time.
  • Dependence on Integrations: Full functionality might rely on integrating with other platforms.


Yesware Annual Pricing Plan

Conclusion: Which tool should you pick?

With multiple tools in the market, it's important to choose the right tool that meets both your outreach and budget requirements.

Apart from finding the right cold emailing tool, it's also important to ensure your inboxes are set up to drive maximum deliverability and results.

If you're looking to set up your email outbound channel to send emails as scale, feel free to reach out to us at